9 YEARS OF AMORE
Thursday, February 01, 2018
There is no better time to reflect on where we’ve been, the things we’ve learned and the people we’ve encountered, like a birthday.
When we realise we’ve done another rotation around the sun, we always seem to become nostalgic, thinking of our favourite moments, people and the memories that were created the year before.
As all you Amore Babes know, we’ve been counting down to our 9th birthday on IG. So to celebrate, we sat down as a team to reminisce on our fave moments in business so far, and couldn’t wait to share them with you... take a peek below.
The Early Days
In 2009, after a series of events that saw Bridge without a conventional 9-5 job,
she decided to really dive right into what she had always been passionate about: Swimwear.
Bridge moved to Indonesia to make sure that she was setting up a business with suppliers she knew and trusted, importing Italian lycra to ensure that at the very least, the high quality of an A+S ‘kini could always be trusted.
The Flagship Australian Store
2012 saw the grand opening of our flagship Australian boutique.
A huge occasion for any business, and an incredible achievement for Bridge.
With a boho luxe feel, white timber floorboards, pops of turquoise features and finer gold details, the store felt more like a beachside getaway than a store - just as Bridge liked it!
This was the year the brand went international, after attending the iconic Miami Swim Show A+S gained stockists across the globe.
Including ASOS, Shopbop, Revolve, Urban Outfitters, Anthropology and
USA! USA! USA!
2014 was an incredible year for A+S with a major collaboration with Jessie James Decker, a US country music singer and reality TV celebrity.
After a whirlwind trip to the US, Bridge and Jessie designed a collection together that our customers are still begging to bring back!
The collection was the first that included 'Petite Amore', Amore + Sorvete’s children's range, matching with our women’s swimwear and men’s board shorts.
*Warning... Intense cuteness below*
In 2015, Emily Ratajkowski was spotted in a pair of A+S bikinis in the swimwear bible Sports Illustrated and just like all of you,
she knew she was wearing something special.
Bridge once again travelled to the USA to meet Emily and create something amazing. Shooting in a luxury house in Los Angeles with Sports Illustrated photographer Derek Kettela A+S’s sexiest campaigns was shot.
We really have no words for this range, so we'll let the pictures speak for themselves. These images were featured in Vogue, ELLE, Harpers Bazaar, WWD.
One thing is for sure, the last 8 years have been such a joy because of YOU, our Amore Babes. It’s you who we do all this for...
And we wouldn’t have it any other way.
Thank YOU from the bottom of our little hearts - we thank you for being on this rollercoaster ride with us, and can’t wait for the next 8 years of
love + ice-cream with you.